For all that minority consumers invest in makeup, not much has been invested in companies that specialize in makeup for them, but that’s changing — and Mented is leading the change. 

In a win for beauty industry diversity, the makeup brand launched last year by two black women has raised $3 million in seed funding from CircleUp Growth Partners to put its total till at $4 million, including a $1million pre-seed round in October. The investment from CircleUp Growth Partners comes on the heels of the venture fund’s announcement that it secured a minority stake in clean color cosmetics brand Kosås earlier this month.

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