Today there’s no shortage of makeup empires either owned by a Black woman or with a Black woman at least calling the shots, consulting or collaborating on a limited-edition release. Some are just getting their start. Others are selling out in Ulta or Sephora. Ultimately, all of them are needed because in the year of our Lord and Savior Beyoncé, 2019, we’re still calling out brands who deliver 40+ shade ranges that include an embarrassing number of options for anyone with a lot of melanin. Anytime that I, a Black woman with lighter skin, can’t even find her shade match, I know it’s all downhill from there because the math just doesn’t add up.
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