Recognizing the opportunity this shift in behavior represents, Mented Cosmetics invested in text message marketing to connect with their audience and build brand loyalty.
“Make-up can be really hard to buy online, so we have to do everything we can to make purchasing as easy as possible,” said Chandra Cooks, head of Marketing at Mented Cosmetics. “Whether it’s telling our story to subscribers, walking them through our foundation quizzes or helping them find their perfect nude lipstick, we want to give them everything they need to be comfortable and confident in their purchase. Our text messaging program allows us to do just that.”
