“Beauty is really hot right now. It’s one of the only consumer product categories consistently growing, and growing incredibly rapidly online,” says K.J. Miller of Mented Cosmetics, an upscale beauty brand for women of color.

She and her co-founder Amanda Johnson met at Harvard Business School and became fast friends. Their idea for Mented came out of their mutual search for the perfect nude lipstick. It’s a tricky thing for deeper skin tones, they say.

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