MENTED COSMETICS

Let’s start with the name: Mented is short for pigmented so there’s zero confusion on the brand’s mission. Launched last January, the non-toxic line started with nine shades of nude lipsticks that deliver creamy, full-coverage and, most importantly, seamless color to all its wearers. Since the initial launch, the buzzy brand has released more everyday neutrals including a trio of nude nail polishes, highlighters, lip glosses and an eye-shadow palette.

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