Browns Are the New Nudes When It Comes to Beauty and Fashion for Women of Color

It’s safe to say that Hassan, who could be considered a veteran in the nude game for women of color, has paved the way for other entrepreneurs looking to cater to those with brown skin. And in the world of cosmetics, where black women collectively spend an estimated $7.5 billion annually, you can’t really say there are a lot of options out there if you want a nude look, especially when it comes to lipstick and nail polish. But that’s where Mented Cosmetics hopes to fill the void.

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