These days, there are many more items to choose from thanks to companies like Rihanna's Fenty Beauty. As more brands like Mented Cosmetics, Urban Skin Rx, EveryHue Beauty, Thrive Causemetics and Makeup for Melanin Girls all continue to roll out products that complement various ethnicities and skin tones, it is becoming easier and easier to find what works for you and what enhances your natural beauty seamlessly.