That’s how Mented was born. Short for ‘pigmented,’ the cosmetics brand includes everything from eyeshadow and blush to foundation and setting powder — and lipstick, of course — for skin tones in various shades of tan, brown, red, and pink. There’s certainly no shortage of shades in the quest for your perfect match, either. Skin by Mented foundation stick, for example, is available in 13 options — many are shades of medium and dark brown with various undertones, like warm, cool and even red.