This year, Pull Up For Change is partnering with established, consumer favorite beauty brands e.l.f., Flower Beauty, M∙A∙C Cosmetics, Mented, Morphe, and UOMA Beauty to offer their most iconic products in new chic, limited edition all-black packaging. The select products will be sold online with Ulta Beauty, through IPSY and BoxyCharm’s subscription boxes, and via the Make It BLACK and participating brands’ websites, all through Black History Month, starting February 3.