While thoughtfulness can be appreciated, the consumer may see this as negative, said Mented Cosmetics co-founder and CEO KJ Miller. “Corporations are slaves to the individuals they serve,” she said. “There is a groundswell happening now, and you’re either going to say something or get left behind. If companies have nothing to say, they will become irrelevant because people will come to realize the harm communities face when others don’t speak on their behalf.”
