In starting their beauty company Mented Cosmetics, Amanda E. Johnson and KJ Miller said they knew they would never have a solid business structure without an equally strong and united team. “People will make or break your business every time,” says Johnson to The Zoe Report. “The culture created at a company will either set those people up for success or have them fail slowly and painfully. At Mented we aim to create a healthy and vibrant culture by investing in our culture and our people.” Miller seconds this notion, explaining that the company “crafted our core values very early in the life of the company: Learn by doing, work quickly, have fun [...] We believe culture starts are the top, and these values embody the work style and ethos Amanda and I have always tried to exhibit.”

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