We founded Mented because we believe every woman should be able to find herself in the world of beauty. We've all been there: you go to the makeup counter excited to find a product you'll love, only to leave disappointed because nothing is working (or even shows up!) on your skin tone. Where other brands can make women of color feel like an afterthought, at Mented you're our focus. Whether you are Hispanic, Black, Indian, or of any shade of brown Mented is for you. We promise to always put you first - because no one deserves to be an afterthought. 

Our brand manifesto:

1) We promise to put women of color first.

2) We promise to provide amazing customer service.

3) We promise to tell it like it is - there's no such thing as a product that “works for us all”...everything ain't for everybody.

4) We promise to fix an actual problem: we couldn’t find the perfect nude lipsticks, so we created them.

5) We promise to treat you like we would treat ourselves - this is your brand, your story.