We’re so excited to have you join our creator community! Before you get started, we’ve outlined a few videos that can help guide your content and give you more information about Skin by Mented and our brand.

Mented Cosmetics was started in 2017 by our CEO and Co-Founder, KJ, with the hopes of creating a brand that kept women of color front and center in the beauty industry. Watch her intro video to learn more about our brand and our foundation stick! 

We’ve also outlined her 3 key talking points below for easy reference:

KJ’s 3 Reasons why you’ll fall in love with this foundation:

1. Mented always stays true to our values of being vegan, non-toxic, and paraben-free. 
2. This buildable, blendable, and breathable foundation looks and feels just like skin!
3. This hydrating formula features hyaluronic acid, castor oil, aloe leaf extract, and grapeseed oil. 

KJ wears D10 (her summer shade), M40 is her all-year-round shade. 

We love a problem-solution moment! Rissa loves how creamy and hydrating the formula of Skin by Mented is for her dry skin! She also explains to her audience how she uses Skin by Mented to cover some discoloration. 

Why we love this video:

1. Rissa calls out her dry skin type, which helps enforce Skin by Mented’s hydrating foundation formula. 
2. She explains that Skin by Mented feels like a lightweight foundation and is effortless to wear. 
3. She tied in using her Mented Foundation Brush and a full face of Mented Cosmetics.
4. We love her enthusiasm for this product and how she makes it feel personal by describing how she feels while applying and wearing it!

Rissa wears L10/L20 for foundation and T30 for bronzer. 

Chantelle gets real with her viewers as she puts Skin by Mented through an 8-hour wear test. Spoiler alert: Skin by Mented looks great even after a full day of running errands! She also does a great job of explaining each step in the application process while giving helpful tips and tricks to her audience. 

Why we love this video:

1. Chantelle gives her honest first impression on Skin by Mented. We love to see that she’s being real and her personality is showing through!
2. She shows how Skin by Mented looks after a full day. This is a great way to highlight how long-wearing our formula is!
3. Skin by Mented isn’t just a foundation stick – this multi-use product can also work as a concealer or contour stick.
4. This is an opportunity to showcase how well Skin by Mented and the Skin Silk Loose Setting Powder work together to help make sure your makeup looks flawless all day! 

Chanetelle wears L20 for foundation, L10 for highlighter, and T30 for contour.