When KJ and I began we wanted to create the perfect nude lipsticks for women of color. We wanted them to be highly pigmented, our version of nude, and deeply moisturizing. We became obsessed with perfecting these products. Our dedication to the dream of the perfect beauty products became the brand that is Mented.

We are not only the founders, but the customers. We would never create a product that didn’t solve a real beauty problem or was full of nasty chemicals. This passion is truly in the DNA of the brand and our decision to be vegan, cruelty-free, paraben-free, non-toxic, and made in the USA. As we all become more conscious consumers we should expect that brands care about what we put on our skin and how that may affect our well being.

 

Our collection of lipsticks, lip glosses, and nail polishes offer a true alternative to what’s on the market. Not only is Mented addressing the needs of women of color, but it's better for you as well. VegNews and TreeHugger have praised our brand for being safer and we've received many thanks for making our nail polishes 7 free. We’re not asking that you become chemists and track every ingredient that goes on your skin and in your body, but we’re asking that you continue to trust that we will.

Mented believes that every woman should be able find herself in the world of beauty. That means creating products that matter, for a community that matters to us. We want Mented to feel like home for all women of color and home should be safe. So we promise to bring you only the best.

xoxo

Amanda

Mented Co-Founder and Co-CEO