Today is the only day to save 50% on select products from First Aid Beauty, Peter Thomas Roth, Kylie Skin, Keys Soulcare, Lorac, Mented Cosmetics, and Beauty Bakerie. Keep scrolling to shop today's deals at Ulta and to find out why these are must-buy products (especially at these prices). And if you're looking for even more great beauty deals, the Oh Snap Sale is happening at Sephora and Kohl's.

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