A.I. Assistants, Brain Games, Virtual Clinics: Meet the Hottest NYC Startups to Watch in 2019

Co-founders Kristen Jones "KJ" Miller and Amanda Johnson noticed a startling lack of makeup made for darker skin tones. The 32-year-old Harvard graduates set out to create their own product line, which they launched using $15,000 of combined savings in February 2017. Mented Cosmetics has since raised $4 million in venture capital--and has just four full-time employees. It offers a range of nude lipsticks, nail polishes, and an eye shadow palette--which the company says has already sold out three times since its launch eight months ago.