The last few years have ushered in a whole new standard of diversity and inclusivity within the beauty industry. Retail companies like Mented Cosmetics, a multi-million dollar beauty brand celebrating women of all hues, helmed by CEO and co-founder KJ Miller, have risen to the occasion. Mented Cosmetics is disrupting the U.S. beauty and cosmetic market that’s expected to reach $40 billion by the end of 2022. With Black-owned beauty brands igniting cultural capital to address the specific needs of women of color they continue to stand at the forefront of innovation for companies in the sector.
