Mented Cosmetics has announced a new round of $3 million series seed, reports Forbes.

The round’s lead investor, CircleUp Growth Partners, focuses on early-stage consumer brands and female-led startups.

Mented was launched in January 2017, when founders KJ Miller and Amanda Johnson sought high-end, organic beauty products for skin of color. Graduates of Harvard Business School, Miller and Johnson launched the company with roughly $10,000 of their own savings, beginning with a range of lipsticks compatible with deeper skin tones.

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